Blog

Notes on recurring revenue, delivery assets, and consulting economics.

Practical thinking for consultant-led firms building owned systems from the expertise they already sell.

Custom Applications

You Know That Could Be An App

Consultants sit on proprietary tools, audits, and frameworks that already solve real problems for clients. Turning that IP into an app - standalone or embedded inside a platform like HubSpot, Shopify, or Salesforce - creates recurring cash flow that offsets long enterprise sales cycles and lets a firm scale the same expertise from a $500 million client down to a $500,000 client with almost no added delivery time.

7 min read

Custom Applications

The $300K Napkin - An MVP Case Study

A consulting firm spent $15,000 on a developer working from notes scribbled on a napkin, then over $300,000 more across two more development efforts, before landing on two competing internal apps that do not talk to each other and still have not broken even. The failure was not the technology. It was the absence of one consistent owner holding a single, disciplined definition of "minimum viable" from start to finish. Vectura Studios exists to be that owner, taking ideas from napkin to market in under 30 days and to core implementation in under 90.

7 min read